Nick Risher and Gustavo Neiva de Medeiros

The FAST Alliance made a stylish and strategic splash at POSSIBLE, one of the world’s leading marketing and innovation gatherings, held in Miami. With a mission to advance Free Ad-Supported Streaming Television (FAST) globally, the Alliance not only attended but actively shaped conversations around monetization, innovation, and the future of streaming media.

Thanks to the generosity of Global Fashion Channel, the FAST Alliance’s President, Gustavo de Medeiros, was able to attend and contribute to key dialogues at the event. GFC also played a pivotal role in helping Elemental secure a prime booth at the pool cabanas, creating a visible and stylish presence at a fraction of the standard cost. This support follows Elemental’s gracious hosting of the FAST Alliance during NAB in Las Vegas—showcasing the spirit of reciprocity and partnership that defines the alliance.

A major highlight was the unforgettable party hosted by Nick Risher from Tricoast at LIV, the legendary nightclub at the Fontainebleau. All FAST Alliance members were whisked past the long lines and welcomed to VIP tables with bottle service—thanks to Nick’s generous hospitality and impeccable connections. Dressed in a dashing, perfectly tailored velvet burgundy jacket, Nick was every bit the icon of independent FAST channel style and sophistication.

Industry power player Gustavo Aparicio of Spanglish also stood out, leading the charge in Latin America and the U.S. Hispanic market despite a packed schedule of back-to-back meetings. His presence underscored the FAST Alliance’s growing reach across Spanish-speaking audiences, reinforcing Spanglish’s position as a top-tier content aggregator and syndicator.

FAST Alliance President Gustavo de Medeiros had the opportunity to connect with several key figures, building bridges between content, commerce, and AI:

●       Alexandre Callay, North America Director at RTL Ad Alliance, bonded with Gustavo over their shared passion for vintage Ferraris. Alexandre, a serious collector, brings a performance-driven mindset to global ad strategy, aligning with the Alliance’s push for monetization excellence.

●       Richard O’Sullivan, VP of Global Buyer Development at InMobi, demoed a cutting-edge mobile e-commerce solution allowing users to upload a selfie and receive personalized clothing suggestions across InMobi’s retail partners—an ideal synergy with Global Fashion Channel. His platform tailors fashion to user tastes based on viewing habits, pushing the FAST model into transactional territory.

●       Maria Novikova, CRO at Xenos, impressed attendees with how her company builds and integrates custom generative AI tools, opening up possibilities for personalized content creation and enhanced ad relevance.

A noteworthy announcement was made by MAST AI Stream Inc., which designated Chatsworth Securities LLC as its principal partner for private capital raising. MAST, the Micropayment Ad Suppression TV solution, also proposed a groundbreaking feature to the FAST Alliance board: enabling viewers to pay small amounts to skip ads on FAST channels. This innovation aims to help channels mitigate low fill rates and depressed CPMs while offering a premium user experience.

From beachside booths to VIP bottle service, POSSIBLE 2025 marked a pivotal moment for the FAST Alliance—not just in networking, but in forging the future of viewer-supported free streaming. The Alliance continues to unite content owners, tech enablers, and innovators under a shared mission: to grow FAST, together.