A non-profit organization dedicated to serving the interests of independent FAST channel providers by facilitating strategic support and collaborative initiatives.
The mission of the Alliance (a (501(c)(3) non-profit organization) is to aggregate and concentrate market power in order to strengthen the bargaining power of FAST channels within the streaming video value chain. This entails bringing together various players in the industry and creating a unified front that can exert significant influence over negotiations with other stakeholders. By leveraging the collective resources and strengths of its members, the Alliance aims to improve the competitive position of FAST channels and ensure that they are better able to navigate the complex and ever-changing landscape of the streaming video market.
FAST Alliance membership offers numerous advantages, including a shared ad server, dedicated ad managers, reduced costs, industry expertise, networking opportunities, and exclusive discounts on various third-party services. Members also become part of a growing global association with an international reach, setting it apart from associations like the NCTC and the NAB.
Helping new FAST channels monetize advertising revenue through our shared ad server and dedicated ad managers
How Does FAST Alliance Help New Channels?
We understand the challenges that new channels face when it comes to owning an ad server - lack of traffic, manpower, and funds. That's why we created the FAST Alliance, to make it easy for new channels to access the necessary Demand Side Platforms (DSPs) and ad management expertise without breaking the bank.
Who Owns Our Ad Servers?
Our ad servers belong to our members, who pay a fraction of the cost to build and manage their own server, and only pay one-tenth of the ad revenue fee normally paid to intermediaries. This results in immediate revenue increases of 20% or more.
Who Established FAST Alliance?
The FAST Alliance is the brainchild of Gustavo Neiva de Medeiros, one of the pioneers in live streaming.